Elevating
Care.
Reducing
Cost.
A comprehensive proposal for Asbury Senior Living
Executive Summary
Asbury Senior Living has the opportunity to modernize its health plan structure with Health365+. Our model provides members with full PPO access to a broad national network and gives your organization the ability to reclaim 100% of unused claim funds. This proposal outlines our innovative approach to care, our suite of integrated services, and the flexible plan designs available to your team.
A Journey Reimagined
Health365+ is built on a different idea: real support should feel personal, accessible, and proactive. We're on a mission to transform health coverage from a frustrating maze into an experience that is guided, transparent, and genuinely helpful for everyone.
Our Philosophy: A Fundamentally Better Approach
A True Concierge Experience
We provide a dedicated, human-first point of contact for every member, moving beyond call centers to build real relationships and provide expert guidance.
Improving Health to Reduce Costs
Our model is designed to address the root cause of claims. By proactively engaging members to manage and improve their health, we deliver better outcomes and generate sustainable, long-term savings for your plan.
Human-Centric Technology
We leverage powerful, integrated digital tools not to replace human interaction, but to enhance it. Our apps and platforms free our care teams to focus on what matters most: your people.
Our Integrated Care Model
This is how we deliver better care and lower costs. Our model isn't a set of disconnected services; it's one intelligent system that connects technology, data, and human expertise to proactively guide members at every turn.
Care Coordination System
1. AI-Powered Pre-Certification
Our pre-auth service, powered by an AI engine and reviewed by clinicians, dramatically accelerates approvals. This eliminates frustrating delays and creates critical data for our care team.
2. Proactive Clinical Outreach
The moment a procedure is approved, the data alerts the member's dedicated health coach. They don't wait for a call; they reach out immediately to begin care coordination.
3. High-Value Care Guidance
The coach guides the member to the best in-network providers, schedules appointments, and arranges follow-up care. This ensures a better experience, improved outcomes, and lower costs for the plan.
This isn't just about speed; it's about intelligence. Every administrative step is transformed into a proactive care opportunity, ensuring better care, a better experience, and lower costs.
The Coordinated Care Difference
In traditional healthcare, members are often left alone to navigate a web of disconnected providers, labs, and pharmacies. There's no central "quarterback" to manage their care. We solve this problem by acting as the single, reliable hub for all of a member's health needs.
Typical Member Journey
Fragmented, confusing, and stressful.
Member feels unwell and is unsure where to go.
Calls multiple doctor's offices to find an in-network provider and schedule.
Is responsible for coordinating between PCP, specialist, lab, and pharmacy.
Spends hours on hold with the insurance carrier to understand bills and coverage.
Health365+ Coordinated Journey
Unified, proactive, and simple.
Member contacts their dedicated Health365+ Care Team.
Care Team finds the right in-network provider and schedules the appointment.
Care Team coordinates pre-authorizations, specialist referrals, and prescriptions.
Member has one point of contact for all questions, resulting in a simple, stress-free experience.
Core Plan Services
The integrated flow is powered by these foundational services, designed to provide comprehensive support across all aspects of care.
Virtual Direct Primary Care (DPC)
The digital front door to our system. For a $0 copay, members get unlimited, on-demand access to a dedicated care team for acute issues, chronic disease management, wellness visits, and prescription renewals.
Proactive Chronic & Whole-Health Management
Using data from across the ecosystem, this program identifies at-risk members and engages them with personalized support from a dedicated health coach who is a fully integrated part of the member's care team.
A Conflict-Free Pharmacy Model
We fundamentally redesign pharmacy benefits to eliminate conflicts of interest. For high-cost specialty medications, our TPA, Marpai Health, will work with members to utilize Manufacturer/Patient Assistance Programs. Any remaining claim funds at the end of the year are returned to you.
The Health365+ Digital Hub
We empower members and administrators with a unified, intuitive technology platform that simplifies benefits and enhances the human-powered support our care teams provide.
Your Central Hub for Digital Support
Our platform provides a single point of access for all plan-related information and tools, eliminating the confusion of multiple logins and disconnected systems. It's the central hub for a member's entire health journey.
"We believe technology should simplify the healthcare journey, not complicate it. Our platform provides the clarity for transparent decisions while always keeping the member at the heart of a human-centric experience."— Joshua Parise, Chief Innovation Officer
A Better Benefits Experience
We believe that a health plan is only as good as an employee's ability to understand and use it. We lift the burden of benefits education from your HR team by providing direct, expert support to your employees.
Guided Enrollment with Licensed Coaches
We provide your employees with direct access to our team of salaried, licensed benefit coaches. During open enrollment, our coaches can walk each employee through their options and complete their benefit elections over the phone or via a co-browsing session. This hands-on approach limits costly enrollment errors, gives valuable time back to your HR department, and dramatically increases employee understanding of how to select and use the right plan for their family.
BenefitBites: On-Demand Education
We make complex benefits simple with our library of short, interactive "BenefitBites" courses. These communications are sent directly to employees via SMS or email both pre- and post-enrollment to teach them how to use their plan effectively. Each course is custom-built for your benefits package, ensuring your team gets the specific information they need, when they need it.
Voices of Our Members
Here’s what employees have to say about their experience with the Health365+ model.
"With my old carrier plan, I felt like a number. I'd spend hours on hold trying to get answers. The first time I called Health365+, I spoke to a real person who knew my name and actually solved my issue in minutes. The difference is night and day."
"Managing my diabetes used to be a constant struggle. With Health365+, they sent me a free glucometer that syncs with their app, and my health coach, Emily, checks in regularly. I feel more in control of my health than ever before."
"I was so stressed when my daughter got sick, but our Health Coach, Maria, was incredible. She helped us find a top-rated pediatrician in our network and even scheduled the appointment for us. It was a huge weight off my shoulders."
Available Plan Options
With Health365+, you gain unprecedented control over your plan. The options below illustrate the flexibility of our platform, allowing you to choose from a wide range of benefit structures to meet the unique needs of your employees.
eDIYBS Bronze H405
Copay-Based Plan
Deductible: $8,000 Indv / $16,000 Fam
Out-of-Pocket Max: $8,700 Indv / $17,400 Fam
PCP / Specialist / UC: $50 / $120 / $100
Inpatient Hospital: 30% After Deductible
eDIYBS Bronze H404
HSA Compatible
Deductible: $6,000 Indv / $12,000 Fam
Out-of-Pocket Max: $7,000 Indv / $14,000 Fam
PCP / Specialist / UC: 30% After Deductible
Inpatient Hospital: 30% After Deductible
eDIYBS Silver H302
Mid-Range Copay Plan
Deductible: $3,000 Indv / $6,000 Fam
Out-of-Pocket Max: $6,000 Indv / $12,000 Fam
PCP / Specialist / UC: $35 / $55 / $55
Inpatient Hospital: 20% After Deductible
eDIYBS Gold H203
Lower Deductible Plan
Deductible: $1,500 Indv / $3,000 Fam
Out-of-Pocket Max: $3,000 Indv / $6,000 Fam
PCP / Specialist / UC: $30 / $50 / $50
Inpatient Hospital: 20% After Deductible
eDIYBS Gold H201
HSA Compatible
Deductible: $3,300 Indv / $6,600 Fam
Out-of-Pocket Max: $3,300 Indv / $6,600 Fam
PCP / Specialist / UC: 0% After Deductible
Inpatient Hospital: 0% After Deductible
eDIYBS Platinum H101
Low Out-of-Pocket
Deductible: $1,250 Indv / $2,500 Fam
Out-of-Pocket Max: $1,250 Indv / $2,500 Fam
PCP / Specialist / UC: $25 / $45 / $45
Inpatient Hospital: 0% After Deductible
A Stronger, Smarter Network
Health365+ provides your employees with access to the HealthSmart Preferred PPO Network, supplemented by the PHCS PPO Wrap. This powerful combination ensures broad, national in-network access to the vast majority of hospital systems and providers in the Chicagoland area and beyond.
Chicagoland Hospital System Coverage
Northwestern Medicine
Northwestern Memorial, Central DuPage, Delnor, Lake Forest, Marianjoy
✓ In-Network
University of Chicago Medicine
Hyde Park main, Comer Children’s
✓ In-Network
Rush University System for Health
Rush Univ. Med. Center, Rush Oak Park, Rush Copley
✓ In-Network
Loyola Medicine / Trinity Health
Loyola Univ. Med. Center, Gottlieb, MacNeal
✓ In-Network
Advocate Aurora Health
Christ, Lutheran General, Good Samaritan, Illinois Masonic, Condell, South Suburban, Sherman
✓ In-Network
Cook County Health
Stroger Hospital, Provident Hospital
✓ In-Network
(via PHCS wrap)
NorthShore / Endeavor Health
Evanston, Glenbrook, Highland Park, Skokie, Edward-Elmhurst
✓ In-Network
OSF HealthCare
Little Company of Mary (Evergreen Park)
✓ In-Network
Sinai Health System
Holy Cross, Sinai, Schwab
✓ In-Network
University of Illinois Health
UI Health (Taylor St.)
✓ In-Network
Presence / AMITA / Resurrection
St. Joseph (Chicago & Elgin), St. Francis (Evanston), Saints Mary & Elizabeth
✓ In-Network
Silver Cross Hospital
New Lenox
✓ In-Network
Our Partnership Pledge
Choosing Health365+ is the first step in transforming your healthcare into a strategic benefit. We are not a vendor; we are an extension of your team, and our success is measured by your success. You will have direct access to our Chief People Officer to ensure our program is meeting the evolving needs of your organization.
Our Pledge to You, the Employer
- We pledge absolute transparency. You will have the access to the data you need to make informed decisions.
- We pledge a proactive partnership. We will bring you data-driven insights and strategic recommendations to continually improve the health of your population and the value of your investment.
- We pledge to deliver a measurable return. We are committed to improving health outcomes that result in lower costs and a more productive workforce.
Our Pledge to Your Employees
- We pledge to always be a compassionate, human-first point of contact. You will be treated with dignity and respect by a care team that knows your name.
- We pledge to be your trusted health advocate. We will help you navigate the complexities of the healthcare system, coordinating care between your providers.
- We pledge to empower you. We will provide the tools, information, and on-demand coaching support you need to achieve your personal health goals.
Jeremy Spreitzer
Chief Executive Officer
Joshua Parise
Chief Innovation Officer
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